Do you love to talk about yourself? Don’t be ashamed. Everyone does. It’s a fact. The best way to break the ice when you meet someone new is to get them to talk about themselves. 

And that is reason #1 why creating your own brand message is so hard.  Because you want to talk about you!  But your customers want to talk about them.  And they want you to talk about them and their needs when explaining what your business does.

Another reason why creating your own brand message is so hard… because you know everything about your business.  And you believe that to get your customers to buy, they need to know everything about your business, too. 

The truth is, they don’t.  They just want to know that you will solve their problem. 

Writing a brand message that is clear and concise and gets customers to act follows a formula.  That takes practice to perfect.  But let’s face it… writing your sales and website copy is painful enough to do once.  Let alone putting it on repeat mode until you have the perfect copy. 

That’s why so many business owners enlist help when it comes to creating strong brand messaging and sales copy. Book a Call with us if you want to explore ways to improve your messaging.