Email campaigns are the perfect way to stay top of mind, introduce new offerings, or drive demand during need periods. It’s also the perfect way to introduce new leads to your brand and services. It all begins with an autoresponder sequence. But what should you say? We cover, by topic, the focus for each email and how many you should send.

With impressive open rates and unmatched ROI, email marketing gives you full control and ownership of engaging with your subscribers. Compare this to social media, which is dictated by algorithms and is only shown to a fraction of your followers. Learn about the top types of email campaigns service-based businesses should use as part of their email strategy.

I love email marketing. Want to know why?
The ROI is crazy high – 3600%. For every $1 spent you can expect to earn back $36.

With email marketing:
1. You have a direct link to your customers (past, present & future) any time you want it
2. You can test new offers and promotions before investing in costly ads
3. There’s real-time data to help you know what’s working and what needs tweaking

When it comes to digital marketing, there are many options and all can deliver results in the form of awareness, engagement and most importantly, sales.

But dollar for dollar, email outperforms them all and is completely within your control, unaffected by ever-changing algorithms and 3rd parties.

Your ideal customer has a problem. That problem is kinda like the monkey on my back!
And you have the solution. But how can you get potential customers to become paying customers faster?
By focusing your sales story on them.
We spend an average of 60% of conversations talking about ourselves. So, if you want potential customers to become paying customers (one of your main goals of being in business), always begin every conversation talking about them—specifically, their problems.

Your website has one job. Know what it is?
Sales.
Sure, it provides all sorts of helpful information, showcases your work, and hosts your blog. But its top goal is to increase your business's revenue.
Whether you’re a product-based business with an online shop
Or a service-based business trying to convince your ideal clients how you help them
By using these two key parts of a website, you can turn leads into customers.

Your website's header and headline are KEY if you want to keep site visitors hanging around. Learn how to create a header that keeps visitors on your website and what to avoid if you don’t want them to bounce.

When did you last overhaul your website? I don't mean small changes, I mean, a complete update to your site!

5 years? 7 years? Not since you started your business?

Let's face it: updating your website is time-consuming! And even though you know you probably need to do it because you're a little embarrassed by your current site, it keeps failing to the bottom of your to-do list.

But a website needing updating may fail to turn visitors into leads who eventually become paying clients.

Before paying for a social media ad or investing in SEO to rank higher in the search engines, you MUST do these 3 things first if you want to close more sales and grow revenue.

Whether it's a strong headline that keeps visitors on your website, a tagline that becomes the face of your brand, or a one-liner that starts conversations instead of stopping them, learn how to create all three to help attract your ideal customer and grow revenue faster.

Do you feel like all your messages get lost in the noise? Reaching your ideal clients shouldn't be like finding a needle in a haystack. If you want to cut through the noise, focus on creating clear, authentic messaging. Simplicity builds trust and helps your brand stand out. Connect on a human level, share stories, and embrace authenticity. It's not just about being heard; it's about fostering genuine connections that last.

Most of us aren't natural salespeople, so the thought of selling is uncomfortable and can even feel icky. But when you focus on creating a sales story that solves your ideal client's biggest challenges, it feels more natural. For everyone!

Gear up for 2024 with our go-to content creation tools. As we bid farewell to another year, we're sharing the tools that make our content shine. From stunning designs with Canva to polished prose with Grammarly, dive into our favorites for a successful year ahead. Check out the blog for the full list and let these tools be your guiding stars into a year of creativity, success, and engaging content!

Huh? What is pitch slapping? Even if you don't know it by name, we've all experienced it.

Your business is more than the services you sell. It's your brand and reputation, so everything you do is a direct reflection of you. That includes how you engage with your ideal customer and, ultimately, how you hope to help them. Pitch slapping can destroy relationships with potential customers. Learn what it is and what you can do to build long-term relationships with your clients.