Most business owners dread writing copy. These 7 tips can make it a little easier.

Having a clear picture of your ideal customer ensures that you speak directly to their needs and address their real problems. Because when you try to speak to everyone, you speak to no one.

No one likes the hard sales pitch. To generate sales, you need to nurture the relationship with your ideal client. Lead magnets are the perfect way to capture their attention, position yourself as a subject matter expert and start building trust because trust will lead to sales.

Most people dread negotiating because it often feels like conflict that results in a winner and a loser. And no one wants to be the loser! Negotiators aren’t born; it’s a skill that can be learned and then honed through practice. Don’t know where to begin? We love the concept of price anchoring!

When you write an email to your customer list, is the subject line something you create right before hitting send? It shouldn’t be. 47% of email recipients solely base opening an email on the strength of the subject line. If you want your emails read, you better make your subject line captivating.