Just tell me what you want me to do!

Most people don’t want to be told what to do, how to think, or what to feel.  We want to make our own decisions about what we eat, where we go, how we dress, and what we feel.

Don’t confuse this with visitors to your website.  Contrary to the examples above, website visitors DO want to be told what to do.  They’re on your website to learn more about what you offer to determine if it can solve their problem.  Remember – people buy solutions to their problems.

That’s why a strong Call to Action (CTA) is so important!  If website visitors don’t know what to do, they won’t do anything.  And they will leave your website without taking any action. 

Your website was created to provide your ideal customer with information.  And with this information, you hope to make a sale.  But to make a sale, you need your ideal customer to take action.  That’s why the Call to Action is essential.

But not just any CTA.  It needs to be a strong CTA that doesn’t leave any confusion in the mind of visitors about what to do next.

Weak CTA – Click to enjoy our new offerings (Too vague.  This could lead to many things.)

Strong CTA – Buy Now (Two words.  And I know EXACTLY what they want me to do.)

Remember when I said a few weeks back that, on average, we see as many as 10,000 messages per day?  You need a strong CTA if you expect your ideal customer to take action.  Each time you create a new CTA, ask yourself if it’s bold and direct enough to stand out amongst all the noise?

Being confident in your product or service means having a clear and direct Call to Action. If we don’t tell our website visitors what to do then they will leave without doing anything at all.