Meet the reigning leader of digital marketing
We live in a time of influencers – micro and mega. And the size of your social media following is considered a direct reflection of your success. Or is it? Unfortunately, too many people rely solely on social media as their way of connecting, engaging, and ultimately, selling to their followers.
But they miss one very critical aspect of this approach – you don’t OWN these channels (unless of course your Mark Zuckerberg.)
Which means you don’t own the list of people following you. So at any time, all your hard work could be taken away in the blink of an eye.
We see it all too often – IG shutting down an account for no apparent reasons. And people spending weeks, if not months, trying to get their account and followers back.
And only a handful are successful.
Or their social media account they’ve built for years gets hacked. And the only option is to delete it because the hacker starts spamming their followers and ruining the brand image they’ve worked for years to curate.
Exclusively relying on social media as the way to engage with your followers is a game of Russian roulette. It puts too much power in the hands of others. But when it’s your email list that followers have opted into, no one can take that away from you. You don’t have to worry about suddenly being shut down or your entire list being taken.
Think email marketing is so ten years ago? These statistics will have you thinking again:
74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (Bluecore, 2021)
99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning. (OptinMonster, 2020)
81% of B2B marketers say their most used form of content marketing is email newsletters. (Content Marketing Institute, 2020)
4 out of 5 marketers said they’d rather give up social media than email marketing. (Litmus, 2020)
Visibility is another crucial factor to bear in mind when considering the best way to reach your followers. Only 2-4% of your followers see a single post on social media. This is not a number you can affect because social media algorithms control who a post is shown to.
Compare this to email, where the average open rate is 20-30%, and you quickly begin to appreciate the reach of email vs. social media. And email open rates can be much higher by learning the art of writing great subject lines and creating compelling content that consistently delivers value.
Interested in learning more about how to use email marketing to promote your business? Schedule a time to learn how it can grow revenue
