Magnets that attract your ideal customer

Last week we discussed the importance of building your email list. If you didn't have a chance to read it, you can click here to learn WHY it's critical to your business's long-term success.

 And if you did, then hopefully you're convinced and are now wondering, "but how should I grow it?" Glad you asked!

 There are many ways you can grow an email list, but one of our favorites is by creating a content-rich lead magnet. A lead magnet is a document that educates your ideal customers about one of their most significant pain points. Why do we love lead magnets so much? Because it's an opportunity to share our knowledge and passion about an in-demand part of our business.

 A lead magnet is NOT a sales pitch for your business.

Instead, it's a 4–7-page document meant to educate your ideal customer and position YOU as a subject matter expert. It's your opportunity to be seen as a helpful resource by providing valuable information on a subject relevant to your business and addressing some of your customers' biggest concerns.

 It's also the perfect way to bring potential customers into your sales funnel, which has three stages:

1.     Know

2.     Like

3.     Trust

Before someone ever considers buying from you, they need to get to know you. And the more costly your product or service is, the more time you will need to spend helping them know and like you. Lead magnets are the perfect first step of the process!  

 Lead magnets educate your ideal customer about a problem your business can solve and gives them a chance to form a connection with you. And if their first email from you is full of useful information, as any good lead magnet should be, new subscribers will be more likely to open follow-up emails because they know it will offer valuable insight.

 How do you know what to write about? The ideas come from the conversations you have with your customers every day.

• What are their greatest concerns?

• Which of your products or services are they MOST interested?

• What objections do you hear most frequently?

• What are some of the mistakes they make most often?

Lead magnet ideas include:

Web Developer – “Top 5 Things to Know When Building a New Website”

Moving Company – “How to Prepare For a Pain-Free Move”

Business Coach – “7 Most Common Mistakes New Business Owners Make”

Don't forget your CTA

While it's important to understand that a lead magnet is NOT a sales pitch for your business, you don't want to miss the opportunity to include a strong call to action. A well-crafted lead magnet will likely incite some readers to take action. 

And as with all communication you send to potential customers, you should always take the opportunity to move the sale forward. Not in an intrusive way. But in an "I'm here if you need me" way.